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Current Obsession: Lena Hoschek



We all crave authenticity. It is hard to find in our times.


For clothes that connect us to home and homeland, look no further than Austrian clothing label Lena Hoschek.


Hoschek's designs connect us to a bygone era. A time when people were more connected to their heritage, the sky, the soil, the natural landscape--and to each other.


I love that the collections feature old world Austrian hand embroidery. Artisan-made dirndls. And real tailoring.


Hoschek also has a fresh approach to styling scarves. She drapes them over the shoulder, then belts them at the waist. Her minimalist hats add a finishing touch.


Scroll for 16 modest outfits, hats, and scarves from Lena Hoschek's heritage-inspired runway shows.


Traditional Austrian embroidery & dirndls





Creative scarf-wearing







Pinafores, overall dresses, & draping





The tailored vest



Minimalist hats





I hope these outfits inspire you to embrace your own heritage in your wardrobe. Enjoy the creativity that follows.


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